For the Public

Your guide to financial planning

Welcome to your financial planning journey.

Whether you’re just getting started or looking to build on what you already know, these resources will help you understand how financial planning works, who it’s for, and how working with a CERTIFIED FINANCIAL PLANNER™ professional can support your goals. Explore the sections below to take your next step with confidence.

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Start your Financial Planning Journey

Your First Step Forward

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What is Financial Planning?

Your blueprint for financial stability

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Who is Financial Planning For?

Put simply, Everyone

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Why work with a CFP® professional?

Trusted Advice, Focused on You

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The Financial Planning Process

How it Works, Step by Step

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Find a CERTIFIED FINANCIAL PLANNER™ Professional

Let’s Find Your Financial Expert

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Our new login experience for CFP® professionals is on the way! We’re putting the finishing touches on this feature, and it will be available soon.